WIC Til 5 and Zobey: Strong Starts, Happy Kids!

Plus: Final Call for Farmers’ Market Nutrition Program (FMNP)

If you’ve heard us say “WIC Til 5,” here’s what we mean: WIC is here for you from pregnancy until your child’s 5th birthday—with nutrition support, healthy foods, breastfeeding help, growth checks, and simple, real-life tips that make mealtimes easier. And because learning should be fun, we bring along our friend Zobey—the lovable, music-and-movement buddy your little one will recognize from WIC stories, songs, and activity videos. Zobey helps kids explore food, colors, numbers, and healthy habits while they wiggle, clap, and dance. It’s learning that sticks.

What “WIC Til 5” looks like for your family

Pregnancy:

• One-on-one nutrition guidance tailored to you
• Healthy foods to support your pregnancy
• Breastfeeding education and referrals

Baby’s First Year:

• Breastfeeding help (including pumps if eligible)
• Formula guidance when needed
• Growth checks and infant feeding tips that fit your family

Toddlers & Preschoolers (Ages 1–5):

• Monthly healthy foods you’ll actually use
• Recipes and meal ideas that are quick and affordable
• Milestone tracking, picky-eater strategies, and Zobey activities to make healthy fun

Bottom line: WIC helps you stretch the grocery budget, build food confidence, and keep little ones growing strong—all the way to age 5.

Meet Zobey (and why kids love him)

Zobey turns “try a new food” into “let’s play!” With colorful stories, movement breaks, and kid-sized food adventures, Zobey helps families:

• Explore fruits and veggies together
• Practice counting, colors, and kitchen safety
• Build a positive, curious attitude toward new foods

Ask your clinic for Zobey activity sheets and check our YouTube channel for Zobey videos you can use at home or on the go.

Final Call: FMNP Ends Oct 30th

If you’ve received Farmers’ Market Nutrition Program (FMNP) vouchers this season, now is the time to use them. The program ends on Thursday, October 30th.

What to know:

• Last day to use FMNP vouchers: Thursday, Oct 30th
• Why go: Fresh, local produce; family-friendly; staff on site to answer questions and support redemptions
• What to bring: FMNP Vouchers

Pro tip: Come early for the best selection and bring a reusable bag. If you have questions about eligibility or remaining vouchers, call your clinic before you head out—we’ll help you plan your visit.

How to get started (or re-certify) with WIC

• New to WIC? Call 214-670-7200 or text us at 1-855-960-4551 to check eligibility and book an appointment.
• Already with us? Ask about benefits for your next stage—pregnancy, infant, toddler, or preschooler—and don’t forget to grab Zobey activities before you leave.
• Need quick help? Call Dallas WIC Contact Center at 214-670-7200, via live chat here, or by text at 1-855-960-4551 to talk through “WIC Til 5” options for you and your family.

We’re ready when you are. Healthy is doable with the right support—and you’ve got a whole WIC team (and Zobey!) cheering you on.

For more fun recipes, education, and nutritional tips, please visit our YouTube channel or TexasWIC.org.